The cosmetic industry is one of the booming industries of this era. Brimming with countless makeup products, it is considered one of the most profitable markets of running time. From lipsticks to eye shadows and from eyeliners to mascaras, people usually come across a variety of cosmetic items on the store’s shelves. Many cosmetic brands have launched custom packaging solutions to boost the visual appeal and sales of their products.
Like other makeup products, lip balms are also packaged and showcased in custom lip balm display boxes. These boxes not only preserve the quality and composition of lip balms but also attractively display them. Here are seven attractive add-ons for lip balm boxes that can boost the product’s presentation in no time:
1- Embossed Logos
It forms a raised logo design on the display boxes. Unlike simple packaging, the tactile sensation of this raised design invites potential customers to engage with your packaging and form a notable interaction. Besides adding depth to the visual aesthetics, this luxury add-on promises quality and modernity. Against a smooth box surface, such a raised logo serves as a focal point to interact with more consumers. This detail signifies luxury and has the potential to set lip balms apart in a crowded marketplace.
2- Glossy Finishes
The addition of a lustrous sheen to the lip balm display boxes can create an aura of luxury around the product. With the reflection of light across the box surface, one can easily see the lively colors and draw customers’ attention. Typically, the brands looking for a chic and modern appearance, go with this finishing method. Indeed, a glossy coating can be a defining factor that can set your product apart. This simple yet effective method is highly used to boost the product’s presentation and allure on the store’s shelves.
3- Matte Lamination
This advanced coating is highly recommended to add a smooth and satin texture to the lip balm display boxes. With matte lamination, the box surface not only looks luxurious but also provides a premium feel to the touch. Matte coating is resistant to fingerprints and ensures your packaging remains pristine throughout transit and display. This feature is highly beneficial for maintaining a clean and professional display for your branded items.
4- Spot UV Coating
This specialized finishing method adds a high-gloss varnish layer to the designated elements on the lip balm packaging boxes. It is the ideal method to imprint key features, such as brand logos, names, graphics, and other features. Applying this glossy coating against a matte surface forms a tactile and visual contrast that dominates the brand’s features on the box surface. Boosting the perceived value of the product, the spot UV coating can add more depth to your packaging. Hence, it is one of the best options to customize a product’s packaging according to a brand’s needs and demands.
5- Metallic Foiling
Incorporating gold or silver foiling into the lip balm box designs can boost the visual appeal of the product’s packaging. These metallic add-ons are the epitome of luxury and quality, allowing brands to highlight their logos, borders, or key design features. By reflecting light, metallic foiling not only adds a rich and opulent touch to the overall packaging but also appeals to the consumer’s eyes. Indeed, using this add-on can impact the customers’ purchasing decisions and compel them to make frequent purchases.
6- Eco-Friendly Materials
Thus, eco-concerns make the use of green packaging not only fashionable but also obligatory. Choosing packaging that is made of recyclable material for the lip balm display boxes is also helpful for eco-conscious consumers. It also showcases a brand’s eco-friendly behavior. This not only makes your product stand out on the store’s shelves but also boosts your brand’s sales in no time.
Choosing green packaging boxes will help you make a positive impact on the ecosystem and attract more customers. In this sense, it is an effective way of ensuring that targeted consumers feel that your brand is concerned about the Earth’s ecosystem.
The design of these add-ons in your lip balm display boxes can come up with an appealing packaging system that offers much-needed protection to your product as well as marketing it. If the combinations of these features are well selected, it will increase the perceived value of the lip balms and the customer’s likelihood of making an impulsive purchase.
You should note that good packaging goes hand in hand with packaging that can associate with the targeted audiences and brand image. The following is a list of seven wonderful add-ons that can be placed on your lip balm display boxes to grab the attention of your consumers immediately.