Creating an exhibition stand that is separated from the rest, but has its influence, is not easy. One of the top exhibition stand design tips is setting the priority goals you would like to achieve at one moment from your event. However, first impressions hold immense value and the the creative design of your exhibition stand can always make you stand out in the pool of competitors

Tip 1- Know your objective-

To create an exhibition stand design, you need to state the basic objective and the reason for exhibiting. Your objectives might be  any of these like sales generation, new product launches, market surveys, brand awareness, or networking, all of which will require a different display design to make your stand as effective as possible

Tip 2- Start Early

You should talk to the stand builder immediately after you sign the booth rental contract. You should begin working on the exhibition stand design as early as possible since it allows you to finalize the design on time. If you do not give ample time, the design could get too simple and less time ultimately leaves you with no room for error. If it is about some particular materials or design that is complex, then more time should be given for such things.

Tip 3- Maximum Space utilization

This is one of the vital aspects of exhibitions to be considered when you’re selecting your location and where you will be exhibiting and will determine the space you have to utilize. The allotted space is very small, so you need to make the most of it by designing a unique trade show booth design. There is a variety of exhibition stalls to select from, which includes modular displays, shell scheme stands, and large traditional builds. A good trade show booth builder can assist you in finding the most suitable exhibition stand that fits your budget and meets your requirements.

Tip 4- Placement of marketing message

Every stand design intends to be unique and get noticed among the crowd, and a custom design allows you to do just that. Large and eye-catching booths are attractive for every sort of event but not always desirable. It should be noted that small displays have the same power when a carefully thought-out placement is combined. Having something eye-catching like a memorable slogan or an image will make your promotional objective stand out the most at the point of purchase. Texts and pictures should be located up high on your booth so that they do not get blocked by the crowd, and can be seen from afar.

Tip 5- Don’t be text heavy-

A slogan or a graphic that has too much text can be hard to read and might discourage readers from reading it at all. Thus you have to find the right way that allows great visuals and textual information to draw attention. Font, text size, and color as well as white space are important features to consider when you design your booth design. Collaborate with a professional exhibition stand contractor who is great at details and pays attention to the tiniest things in the exhibition booth. 

Tip 6- Keep your branding consistent-

Since an exhibition stand is a distinctive component of a business’s marketing plan, its design must match the rest of the company’s identity at every event. To make your brand readily recognizable, the content, colors, and logo that you use in the exhibition stand should be legible. There should be consistency in the way your business is portrayed because potential customers you encounter at events are likely to check out the company website later on. 

Tip 7- Make your stand interactive-

Fun devices, technology, and pictures are excellent means of drawing customers to your booth and presenting more technical details about your product attractively. Interested visitors are more likely to ask questions about the services and are also likely to stay longer at your booth. Gather knowledge as to how to promote visitor interaction during the exhibition.

Tip 7- Make use of technology-

Including technology in the exhibition can also be essential. Technology has a huge impact on us, so why not use the same in the trade show booth? This can push the trade show experience to another level by using product demos that fit your product right before the customers at an exhibition. Make use of technologies like Augmented Reality, Virtual Reality, and anamorphic displays to make it more interactive. The application of touch displays and interactive walls as well as other new technologies creates a new experience for the visitors which is a unique characteristic that sets it apart from all the others.

Tip 8- Participate in the right show-

If you’re not exhibiting at the right industry exhibitions, even the best stand design won’t help. There are dozens of exhibitions happening across the UK and Europe, therefore you’ll need to conduct your research to ensure your investment will be successful. Once more, you must think about your goals and target audience to identify the performances that would provide you with a high return on investment.

Tip 9- Follow up with leads-

After the trade show, follow up with all those business cards that you have collected within a week. The audience is exposed to the newest technology, the freshest products, and the most significant developments at trade shows. Give the chance to the people who told you that they were interested in your services and meet them after your presentation. Reconnect yourself with those who did not have time to stop and chat. Do not waste the chance to get a new customer and close a sale.

Tip 10- Booth staff training-

This is a very critical aspect because this exhibition will be an important affair for you and your team. Provide training sessions for the staff who will be standing at the booth. Without a doubt, everyone who is in the team who would be presenting at the trade show will be bombarded with questions from people who need specific answers. Ensure that the staff has all the knowledge about the products and services that are on display at the booth. While demonstrating, ensure your team and yourself are ready for the questions.

 

Your trade show will be a success, if you incorporate each of the above exhibition design tips into your exhibition stand.